Now Offering Charging Stations
Pasadena – Rose Bowl Parade/Rose Bowl Game

UNIFIED PARKING SERVICE has been the leading parking company addressing the very unique parking needs of the Rose Parade for the past 20 years. Unified Parking Service serves as a consultant, traffic director, and operator for such an important event. The City of Pasadena proudly begins each New Year with the popular known Tournament of Roses Parade. Professionally designed floats travel a 5.5 mile route down on Colorado Boulevard. The parade is enjoyed by over one-million people who camp overnight on the boulevard sidewalk on New Year’s Eve to get the best seating. Dignitaries, out-of-state marching bands, and equestrian units join in to add to this exciting parade. While we hope you may find the best seating, we, at UNIFIED PARKING SERVICE, Inc., are prepared to accommodate the parking situation that arises when one million people decide to be a part of this event. Our parking lots are nestled throughout Colorado Boulevard – North or South, East or West – you will be properly guided by our Traffic Directors to arrive to your parking destination and exit Pasadena and avoiding the crowds. We thank you for your visit and your patronage.

OUT OF THE AREA? Reach us at: 1 (800) PARK – 1 – 4U

  • Lorem Ipsum

    I just wanted to thank you for handling our parking last night for our event at the Belasco. Everything worked out perfectly with all three lots and we really appreciate your helping to make our event a success.
  • Lorem Ipsum

    Unified Parking Service, Inc., has a well-organized operation, staffed with well-trained, neatly uniformed and courteous employees, who are continuously supervised by the area and operations management.
  • Lorem Ipsum

    Unified's management has always conducted themselves in a professional and responsive manner. Unified's parking attendance are uniformed, courteous and well supervised.
  • Tolkin Group Investments

    Unified Parking Service, Inc., has been providing parking management at next to 117 E. Colorado Blvd. since November 1995. Their work is of the highest performance.